|TERM OF THE DAY|
The generation of people born during the 1980s and early 1990s. The name is based on Generation X, the generation that preceded them. Members of Generation Y are often referred to as "echo boomers" because they are thechildren of parents born during the baby boom (the "baby boomers"). Because children born during this time period have had constant access to technology(computers, cell phones) in their youth, they have required many employers to update their hiring strategy in order to incorporate updated forms of technology. Also called millennials, echo boomers, internet generation, iGen, net generation.While characteristics of Generation Y members vary by region and cultures, often times they have an increased familiarity with communication, technology and media.